Cotton

Governance

A Balanced, Multi-Stakeholder Initiative

At Field to Market, we rely on consensus-oriented decision-making to build durable solutions on a foundation of shared ownership. Our governance model is designed to give each voting sector equal representation, ensuring decisions are fair, balanced, and represent the needs of the full agriculture value chain. Explore more about our governance structure below.

Our Governance Structure Explained

Field to Market is committed to building and maintaining trust and integrity across the agricultural value chain. We encourage members to engage through meetings of the General Assembly and our Board of Directors, Standing Committees, and Advisory Councils, which each guide strategy, strengthen technical rigor, and support transparency in how we set direction.

Members & Sectors

Field to Market emphasizes structured, cross-sector representation from across the value chain, driven by the belief that all sectors must be at the table to advance resilient outcomes for agriculture. Our membership sectors are comprised of grower, agribusiness, brands & retail, civil society, and affiliate organizations.

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Board of Directors

The Board provides oversight and direction, ensuring balanced representation and long-term stewardship.

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Standing Committees

Four Standing Committees—Metrics, Standards, Innovative Finance, and Education & Outreach—develop recommendations, oversee core program areas, and support execution.

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Advisory Councils

Advisory Councils provide technical and strategic input to strengthen alignment and credibility.

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Board of Directors

To ensure balanced representation across the five membership sectors, our Board of Directors is comprised of three elected representatives from each voting sector—Agribusiness, Brands & Retailers, Civil Society, and Grower Organizations—as well as three representatives from the non-voting Affiliate sector. Each board members is elected to serve on behalf of their sector for a three-year term.

Sector *
Sarah Alexander
Sarah Alexander

Vice President of Programs, Keystone Policy Center

Sarah Alexander

Vice President of Programs, Keystone Policy Center

Sarah Stokes Alexander serves as Vice President of Programs for Keystone Policy Center. She started at Keystone in 1994, and her early projects focused on the environmental restoration of federal facilities facing closure throughout the nation, balancing shrinking budgets and effective consultation with local communities, states, tribes and the environmental justice community. She led the formation of a multi-stakeholder organization focused on sustainability for commodity crops in the US which is now Field to Market, its own 501(c)3. She has worked on many other strategic efforts in the sustainable agriculture space to connect efforts and farmers on the ground with the supply chain, policy makers and others, including the formation of Keystone’s Monarch Collaborative. Sarah’s other work at Keystone has focused on developing transportation solutions to challenging corridors, bringing leaders together to focus on how to invest in water at the state level, as well as several leadership training programs that focus on collaboration and sustainability. She graduated from Middlebury College with a bachelor’s degree in environmental studies and holds a Masters of Public Administration from Harvard University.

Scott Edwards
Scott Edwards

Missouri State Conservationist, USDA-Natural Resources Conservation Service

Scott Edwards

Missouri State Conservationist, USDA-Natural Resources Conservation Service

Scott Edwards is the USDA Natural Resources Conservation Service Missouri, State Conservationist, headquartered in Columbia, Missouri, and has worked with the agency for 29 years. Edwards has focused on watershed-based initiatives and partnerships to expand the agency's capacity to deliver conservation on the ground. Edwards was born and raised in central Texas and graduated high school from Lometa, Texas. He graduated from Stephen F. Austin State University with a Bachelor of Science in Agronomy (minor in political science) and a Master of Science in Soils. Edwards and wife Monica Guidry have three daughters in college: Delaney, Quinn and Madelyn.

Alan Martinez
Alan Martinez

Lead, Climate and Nature Finance, Cornell Atkinson Center for Sustainability

Alan Martinez

Lead, Climate and Nature Finance, Cornell Atkinson Center for Sustainability

Alan Martinez leads Climate and Nature Finance at the Cornell Atkinson Center for Sustainability, where he bridges science, policy, and finance to advance climate and nature-positive solutions. As co-creator of the groundbreaking New York Outcomes Fund, Alan pioneered a model to incentivize regenerative agriculture across the Great Lakes Watershed, attracting multimillion-dollar investments and setting a standard for innovative climate finance.

In his role as Chair of the Coalition for Private Investment in Conservation, Alan fosters partnerships that mobilize capital for environmental impact. He frequently speaks at global conferences, sharing insights on sustainable finance, the intersection of science and sustainability policy, and the transformative potential of public-private collaboration. His contributions to advisory boards and publications reflect his dedication to creating a sustainable future where people and nature thrive.

At Field to Market, Alan brings his expertise to strengthen research partnerships and advance innovation in sustainable agriculture. His leadership has been instrumental in shaping dialogues and strategies that address financial and agronomic barriers to sustainability.

Alan holds a B.A. in Philosophy from the University of Texas at Austin and a Master’s in Public Policy from Harvard University.

Our Standing Committees & Advisory Councils

Our committees and councils oversee and guide Field to Market’s work, supporting program integrity, improving technical methods, and driving platform evolution.

Standing Committees

  • Recommends new/updated indicators to the Board & General Assembly
  • Ensures consistency and comparability in measurement
  • Aligns environmental indicators across programs and industry standards
  • Oversees engagement with third-party verifiers, emerging trends, and global standards
  • Creates/refines governance and process documents for credibility & transparency
  • Recommends claims protocols and supporting data requirements
  • Develops resources to scale programs and drive continuous improvement
  • Produces education materials for grower decision-support providers
  • Builds capacity among trusted advisers and applies behavioral science
  • Oversees Field to Market’s Sustainability Leadership Awards Program
  • Explores finance mechanisms to scale conservation and sustainable outcomes
  • Conducts landscape assessment and publishes reports on incentives/financing
  • Advises on barriers to adoption and enabling financial conditions
  • Supports Board and membership understanding of effective funding models

Advisory Councils

  • Guides the use of best available science for indicators, measurement, monitoring, and reporting
  • Represents diverse disciplines: GHG modeling, soil science, hydrology, wildlife biology, statistical sampling
  • Provides peer reviews for key Field to Market reports and publications
  • Advises members on data and technology needs, with emphasis on the Fieldprint Platform® 
  • Guides integration of tools/software, new features, functionality, and usability improvements
  • Recommends best practices for data storage, aggregation, reporting, and privacy

Get involved

Help shape solutions, align on shared methods, and accelerate sustainability across the U.S. agricultural value chain.